KENVUE

Designing AI-Powered Tools for Global HR and Enterprise Data Access

For the AI-powered HR tool, I partnered with a multidisciplinary team to prototype and launch a live web app that uses structured prompts and OKR alignment to help employees create SMART goals. This reduced friction in Workday reviews, increased adoption across regions, and strengthened team alignment around corporate objectives. My role involved rapid iteration cycles, stakeholder alignment, and translating non-designer input into actionable interface patterns.

The Problem: Quarterly performance reviews through Workday were creating friction for employees struggling to articulate performance goals aligned with company OKRs. The manual goal-setting process was time-consuming and often resulted in misaligned objectives across teams and departments.

The AI-Powered HR Challenge 

Approach: I partnered with cross-functional stakeholders including Head of AI, Head of Data Excellence, and HR Digital Experience leadership to prototype and launch a live web app in just 4 months. The tool uses structured prompts and OKR alignment to guide employees through SMART goal creation. 

Design Leadership: My role involved translating complex business requirements from non-design stakeholders into actionable interface patterns. I created iterative mockups weekly, facilitated alignment across technical and business teams, and developed comprehensive documentation for developers implementing the AI-powered features. 

Key Features: 

  • Interactive OKR browsing with priority selection 

  • Follow-up question flows that generate personalized SMART goals 

  • Seamless integration workflow with existing Workday portal 

  • Structured prompts that ensure company objective alignment

Enterprise Data Platform Redesign 

The Challenge: ProductVue, Kenvue's internal product data portal, needed a complete redesign to reflect the new brand identity while improving usability for global teams accessing complex product and ingredient data. 

Strategic Design Decisions:

  • Enhanced Product Cards: After conducting user interviews, I redesigned product cards with accordion UI for faster scanning of product codes, segments, and status.  

  • Advanced Search UX: Simplified multi-step search into clear, intuitive flows supported by microinteractions.  

ProductVue Platform: 

  • 255% increase in search activity (January-October 2024) 

  • 165% increase in engagement time (January-October 2024) 

  • Launched to Customer & Marketing teams in North America and R&D teams in APAC regions 

  • Streamlined information sharing for sales teams and improved conversion rates into sustainability programs 

  • Reduced Help Center calls through clear Claims Data display 

Design System Impact: 

  • Created scalable components adopted across multiple enterprise platforms 

  • Established new brand identity standards for internal tools during Kenvue's transition from J&J 

  • Built comprehensive design documentation that enabled efficient developer handoffs 

This dual-platform initiative demonstrates my ability to translate complex business goals into intuitive systems that drive global adoption and measurable performance improvements at enterprise scale

© Tiago Estrada 2025

My expertise spans hands-on design and strategic product management, allowing me to drive impactful solutions that unite cross-functional teams. I live and work in NYC.

About me: Beyond my professional achievements, I am a passionate reader who has carted around a library of over 4000 books across multiple New York City apartments. This reflects my commitment to growth and lifelong learning.

tiagocruzestrada@gmail.com