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DKNY - DKNY/paul pope online Capsule Collection (Copy) DKNY/paul pope online Capsule Collection The DKNY collaboration with Comic Book artist Paul Pope was a successful online capsule collection launch and social media marketing campaign. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517812034877-F8XD5B2RCSH13YEVLRXE/dkny012.jpg Select Work - DKNY - DKNY/paul pope online Capsule Collection (Copy) DKNY/paul pope online Capsule Collection https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708552408906-QZYPNCO90NG5HTDO6G7C/dky.png Select Work - DKNY - DKNY/Paul Pope online Capsule Collection (Copy) DKNY/Paul Pope online Capsule Collection https://www.estradaportfolio.com/selectwork/nordstrom-xcb6x monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517586881486-9TZRTXXUF2GRXDAP2D5U/nordstrom03a.jpg Select Work - Nordstrom - Nordstrom Sales Assistant Mobile App (Copy) Nordstrom Sales Assistant Mobile App The new Sales Assistant App integrates Nordstrom’s shopping personal assistants with social media by letting users create and share their own personalized style boards. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517586889033-9BJDLI92J5NT1416D70V/nordstromchat.jpg Select Work - Nordstrom - Nordstrom Sales Assistant Mobile App (Copy) Nordstrom Sales Assistant Mobile App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517586857628-F9DS0TTWKAD8VCHCJ4P3/nordstrom01a.jpg Select Work - Nordstrom - Nordstrom Sales Assistant Mobile App (Copy) Nordstrom Sales Assistant Mobile App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517586898353-G9RPEFCFP59ZUXHE52LX/nordstromstyle.jpg Select Work - Nordstrom - Nordstrom Sales Assistant Mobile App (Copy) Nordstrom Sales Assistant Mobile App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517586873705-GGZJTBD17GXX237VDDSG/nordstrom02a.jpg Select Work - Nordstrom - Nordstrom Sales Assistant Mobile App (Copy) Nordstrom Sales Assistant Mobile App https://www.estradaportfolio.com/selectwork/fdny-37sng monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516949162051-CP7RYZM3WUVA3F948PGM/Screen+Shot+2018-01-25+at+12.25.39+AM.png Select Work - FDNY Cloud based HCM, Patient Tracker App, EMS Alert Apps, Inspection Apps and Responsive Portal for the FDNY https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277679122-D9CD4S6MLGD3FRI8D0OB/FDNY_m_hydrant.jpg Select Work - FDNY - fdny hydrant inspection app (Copy) fdny hydrant inspection app https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277654632-XJE945WHXJ8RD147PN5Y/FDNY_dash_desktop.jpg Select Work - FDNY - FDNY Portal/local fire station (Copy) FDNY Portal/local fire station https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277659264-OQ6HK0MTO3KICA8QZR6J/FDNY_dash02_desktop.jpg Select Work - FDNY - FDNY Portal/local fire station (Copy) FDNY Portal/local fire station https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277684577-PANLVD0PYOIQG2JCSXCJ/FDNY_stripe_patient_phone.jpg Select Work - FDNY - FDNY Patient Tracker (Copy) FDNY Patient Tracker https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277694712-V6O8A0I2Q8J7IBKD34Q5/FDNY_stripe_phone.jpg Select Work - FDNY - FDNY Injury Reporting EMS App (Copy) FDNY Injury Reporting EMS App https://www.estradaportfolio.com/selectwork/nycmta-94tcs monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587039633-8AVXPSRHGKV8L2BSRHD6/cover_eam.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk The MTA touch-screen interactive kiosks help mechanics in their daily tasks by automating the logistics involved with parts warranties, pricing, and shipping timelines. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517815454472-GF2W1YJLZCQQ72HCAC8S/MTA_NY_05.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk This included converting all the existing technical parts diagrams into interactive live documents that allowed for easy parts ordering and installation video/guidance. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517815421816-YQR3BT676FGESE1HG179/MTA_NY_02.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517815431139-KPIQSVIBAMMKA6ISFEHI/MTA_NY_01.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517815437038-JJ1OIUXD491LUQ7B7G40/MTA_NY_03.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517815442341-13KH0JG71GCS6W8KHH8J/MTA_NY_04.jpg Select Work - NYC MTA - NYC MTA Workbench Mechanic Kiosk (Copy) NYC MTA Workbench Mechanic Kiosk https://www.estradaportfolio.com/selectwork/brooklyn-nets-5fezp monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516982455370-I5CDFB5E0X0ZEXN7OC7Q/bk_01.jpg Select Work - Brooklyn Nets & Barclays Center - Brooklyn Nets & Barclays Center (Copy) Brooklyn Nets & Barclays Center Since Infor partnered with Barclays Center and became a sponsor for the Brooklyn Nets, there was a need to create a more data-centric approach, to apply technology and scientific analysis to the sports industry. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277451985-FZNK3M3V6QZ0B7IRYBU6/bk_02.jpg Select Work - Brooklyn Nets & Barclays Center - Brooklyn Nets & Barclays Center (Copy) Brooklyn Nets & Barclays Center https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277459575-J2MIQPK88Z232GOXQOCG/bk_training.jpg Select Work - Brooklyn Nets & Barclays Center - Brooklyn Nets & Barclays Center (Copy) Brooklyn Nets & Barclays Center https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708622351663-E6EALWUT7TM3TFEZGHS8/Group+88.png Select Work - Brooklyn Nets & Barclays Center https://www.estradaportfolio.com/selectwork/care-fgz9h monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516858925911-3VHO0BP1J0LXCI1PCH24/Screen+Shot+2018-01-25+at+12.28.31+AM.png Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM Collaborated with Care.com on improving the UX/CX experience for customers looking to hire nannies through the platform. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277952667-OU4LY9WQN1D7HRGZUA5A/care_01.jpg Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM The new Onboarding experience featured a step-by-step questionnaire that let users set up their preferences when enrolling nannies into the platform. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277975978-Y2VBE96PQFS1RYFQGR8M/care_04.jpg Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517183545404-9883IVBJWEF7UCO87KI8/care_sep.jpg Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277960988-7FMMRY9JH2YX61GWTDUP/care_02.jpg Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277968241-UNUYTF516TAGP5XHX5CJ/care_03.jpg Select Work - Care.com - Care.com Mobile App, CRM (Copy) Care.com Mobile App, CRM https://www.estradaportfolio.com/selectwork/milgard-hw5m6 monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587099114-AIRPE9QL30JSPQBNP0O5/milgard_a.jpg Select Work - Milgard - Milgard Sales Assistant Mobile App (Copy) Milgard Sales Assistant Mobile App The Milgard Sales Assistant mobile app lets you schedule appointments, take in-person measurements, and help customers select the style and materials from Milgard’s Architectural Catalog. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517291452571-4LAAOWUL7ZRR93V6NXOK/milgard_05.jpg Select Work - Milgard - Milgard Sales Assistant Mobile App (Copy) Milgard Sales Assistant Mobile App The new mobile app includes everything you needed to start a work order, such as legal contracts, digital signatures, and deposit agreements. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517291426209-9L3GR1SAH30Z3SIBH11S/milgard_03.jpg Select Work - Milgard - Milgard Sales Assistant Mobile App (Catalog) (Copy) Milgard Sales Assistant Mobile App (Catalog) https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517291438288-BT7A5WX10XJ8IONI91LL/milgard_04.jpg Select Work - Milgard - Milgard Sales Assistant Mobile App (Copy) Milgard Sales Assistant Mobile App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517291470553-5SSW3132XMQ2442P4JW2/milgard_06.jpg Select Work - Milgard - Milgard Sales Assistant Mobile App (Quote) (Copy) Milgard Sales Assistant Mobile App (Quote) https://www.estradaportfolio.com/selectwork/easyknock-5ybly monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537132732-YKC9PCEH6HAM1EXCFNTZ/EK_web2.png Select Work - Easyknock - Easyknock website (Copy) Easyknock website https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457207411-APBDPJ40RGR5AH2TMXN2/EK_mobile.png Select Work - Easyknock Concept designs and flow for EasyKnock’s new onboarding/lead qualification form. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708455894021-YVWQRCFSCGMXCRA8JF08/EK_compare.png Select Work - Easyknock - EasyKnock Deal Portal App - before and after (Copy) EasyKnock Deal Portal App - before and after https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708455909972-MQRS3FUIHVH20IZPML5A/EK_sketch.png Select Work - Easyknock - Easyknock deal portal - concept wires (Copy) Easyknock deal portal - concept wires https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537188357-SX2ZIO8B73CYMY8RJE1Z/EK_sales1.png Select Work - Easyknock - Easyknock Deal Portal App (Copy) Easyknock Deal Portal App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537474430-1O8XIXBP2USMPLUEI0Z0/EK_sales2.png Select Work - Easyknock - Easyknock Deal Portal App (Copy) Easyknock Deal Portal App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537152824-6B52NE2BW5O4RZFO69S7/EK_web1.png Select Work - Easyknock - Easyknock website (Copy) Easyknock website https://www.estradaportfolio.com/selectwork/american-express-ts643 monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277536473-IY2TY05M17PXPXF0YNAG/AE_4.jpg Select Work - American Express - American Express CX App (Copy) American Express CX App Amex Customer Experience Call Centers needed a new, more time-effective portal to guide their customers/offers. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277553575-5829O0SEZKOSDFQA62UR/AE.jpg Select Work - American Express - American Express CX App (Copy) American Express CX App We collaborated with Amex’s sales and marketing department on UX strategy and design/branding. The newly designed portal helped bring down resolution time by nearly 50%. https://www.estradaportfolio.com/selectwork/worldpay-fis-x7fbs monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708455517652-SHUQ0XL07ZRCJ4HNI0R9/WP_suite.png Select Work - WorldPay (FIS) - World pay (FIS) (Copy) World pay (FIS) The new global Worldpay site resulted from extensive UX research, which helped inform the consolidation of nine global operating sites/sitemaps into one. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537031536-NWCNV050P81FLBLYQ2OA/WP_matrix_24.png Select Work - WorldPay (FIS) - Worldpay (FIS) (Copy) Worldpay (FIS) The WorldPay's Product Solutions matrix was a simple and elegant way to guide users through WorldPay's global payment channel complexity. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708458165480-1L84DUY18RK8Y546521D/WP_laptop_24.png Select Work - WorldPay (FIS) - Worldpay (FIS) (Copy) Worldpay (FIS) https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537012889-9GHDMCY09KAB5V3Y4II7/WP_ecom_24.png Select Work - WorldPay (FIS) - Worldpay (FIS) (Copy) Worldpay (FIS) https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1706537044393-YFWEYZQ364X4CUQFJLTP/WP_insights_24.png Select Work - WorldPay (FIS) - Worldpay Insights hub (Copy) Worldpay Insights hub https://www.estradaportfolio.com/selectwork/innovative-interfaces-4e8we monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708472672646-10JQTPSH58Q0NOBMEZ7W/skecth_ii.png Select Work - Innovative Interfaces - Innovative Interfaces - Context Wheel Search App (Copy) Innovative Interfaces - Context Wheel Search App The new Context Wheel transforms valuable library data into contextually relevant information for University Professors, Librarians and Graduate students. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457818836-CXGHND87CMO3XXFAT7FC/Group+64.png Select Work - Innovative Interfaces - Innovative Interfaces - Context Wheel Search App (Copy) Innovative Interfaces - Context Wheel Search App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457798283-CHZ23VG89XWSF5TW3U1L/ii_node.png Select Work - Innovative Interfaces - Innovative Interfaces - Search node concepts and contextual relevance (Copy) Innovative Interfaces - Search node concepts and contextual relevance https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457831262-MLHM8LBFF7CCNT061AUX/Group+65.png Select Work - Innovative Interfaces - Innovative Interfaces - Context Wheel Search App (Copy) Innovative Interfaces - Context Wheel Search App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457782891-A097MADUV4LDLBSDOYJJ/ii_flow.png Select Work - Innovative Interfaces - Innovative Interfaces - Context Wheel user flow (Copy) Innovative Interfaces - Context Wheel user flow https://www.estradaportfolio.com/selectwork/axis-capital-ae8yr monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708470125140-LBTDUIW5LIKQGX0HUGL1/axis_1.png Select Work - Axis Capital The Axis Capital new ecosystem included the Axis Visual Search, Axis Broker Resources Hub and the Axis Sales Associate App. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708467669385-RX7YAQCUW2FKBPPD5KKD/axis_full_diagram.png Select Work - Axis Capital - Axis Capital - Sales Associate App (Copy) Axis Capital - Sales Associate App The new website redesign included a new proposed Broker Resources Hub. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708470400877-LZS8EO0KTI64KKR4JH2Q/axis_2.png Select Work - Axis Capital - Axis Capital Website (Copy) Axis Capital Website https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1708457645166-M82NGU2OGPXN4V6CDR8F/axis_13.png Select Work - Axis Capital - Axis capital visual search (Copy) Axis capital visual search https://www.estradaportfolio.com/selectwork/ferrari-g86hh monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517081499923-IY9PLGH0C5DKEUD3KUO0/ferrari_phone_stripe.jpg Select Work - Ferrari - Ferrari Personal App (Copy) Ferrari Personal App https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517081903525-9JW9JFDJQHXL2RY0M561/ferrari_group_mock.jpg Select Work - Ferrari - Ferrari Cloudsuite Digital (Copy) Ferrari Cloudsuite Digital Let the customer track the progress of their Ferrari directly from the Maranello factory floor https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516927580617-8SWVTNODCVLXDNRDS0SP/Screen+Shot+2018-01-25+at+12.27.23+AM.png Select Work - Ferrari - EAM Mechanic Workbench Kiosk (Copy) EAM Mechanic Workbench Kiosk https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517277280763-I6OW8XLKZJ8OYQ8NB1BK/ferrari_engine.jpg Select Work - Ferrari - Ferrari CX (Copy) Ferrari CX https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516863776763-M40XF10500UMC0WI9Y2E/Screen+Shot+2018-01-25+at+12.27.37+AM.png Select Work - Ferrari https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517937054887-1TIFBZKLGUFN6GSIMOJE/ferrari_config.jpg Select Work - Ferrari - Ferrari online B2B and B2C configurator (Copy) Ferrari online B2B and B2C configurator https://www.estradaportfolio.com/selectwork/caterpillar-afg3a monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1516857178787-0OGOROJCHNIO6PGHG7P1/Screen+Shot+2018-01-25+at+12.12.25+AM.png Select Work - caterpillar - Cat Track App (IoT) (Copy) Cat Track App (IoT) The CAT Track Mobile App helps global Caterpillar businesses and customers manage shipping, tracking, and assembling, ensuring timely delivery for construction projects. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587547261-WQWQDG9O7A9FU7044G09/cat_ipad.jpg Select Work - caterpillar - CAT Track App (IoT) (Copy) CAT Track App (IoT) The Cat Track App monitors the moving parts across different continents via IoT in real time. https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587589001-ZCML841QWVJL1ODI849H/cat_ipad07.jpg Select Work - caterpillar - Cat Track App (IoT) (Copy) Cat Track App (IoT) https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587582643-C32Z5CNBQAG1M18S9ISQ/cat_ipad06.jpg Select Work - caterpillar - Cat Track App (IoT) (Copy) Cat Track App (IoT) https://images.squarespace-cdn.com/content/v1/5a68af401f318dc7457968e1/1517587554076-NOOA6YEUDMUI72OLRZZY/cat_ipad02.jpg Select Work - caterpillar - Cat Track App (IoT) (Copy) Cat Track App (IoT)