Tiago Estrada

Designing for Impact in AI-Driven Platforms

As a product design leader with 15+ years of experience, I help global organizations build high-performing digital ecosystems by blending human-centered design, AI innovation, and data-driven insights. My approach consistently accelerates product velocity and user adoption through continuous discovery, agile prototyping, and strategic alignment with business goals.

From enterprise platforms to GenAI tools and PropTech onboarding, my work aims to improve lives and experiences at scale — from 740 Citibank branches to 22,000 employees at Kenvue, or millions of users on Caesars’ gaming apps.

HOW I LEAD

I turn user insights into business impact through data-driven product decisions. By combining agile UX research with tools like FullStory, Tableau, and Usertesting to validate quick prototyping, I map opportunity areas that connect user intent to measurable business outcomes. I champion "continuous onboarding" and real-time listening loops — activating micro-moments that build user trust and retention through conversations.

Example: Redesigned Caesars Welcome Offer and onboarding flows, reducing abandonment by 11% through user testing and visual taxonomy improvements.

COMMUNICATION

I translate complex systems into shared visions through live co-design, service blueprints, and interactive prototypes. From sketching ideation sessions with engineers to C-level alignment, I foster clarity across all stakeholders.

Impact: Led Kenvue's GenAI-powered HR platform for 22k global employees, bridging business language with design sprints to launch SMART goal generation in just 4 months.

LEADERSHIP

I build teams that practice curiosity, critical thinking, and data-informed design. I mentor designers to develop their own critical design skills and make informed decisions, scaling multi-disciplinary teams (20+ designers) across healthcare, fintech, hospitality, retail, and government.

At Infor, I drove revenue growth by embedding design thinking into cross-vertical leadership and structured development programs. Pictured here is the team that designed the AI assistant demo we showcased for the Brooklyn Nets during a half-court setup at Inforum at the Javits Center in NYC.

DESIGN EXCELLENCE

Design excellence starts with listening to users, data, and teams. I bring deep expertise in global brand design and information architecture, accessibility, scalable systems design, and AI-enhanced UX for enterprise tools.

Impact: Built custom navigation for Kenvue's R&D teams and refined data portals that drove a 255% search increase through clear, scalable solutions.

My expertise spans hands-on design and strategic product management, allowing me to drive impactful solutions that unite cross-functional teams. I live and work in NYC.

About me: Beyond my professional achievements, I am a passionate reader who has carted around a library of over 4000 books across multiple New York City apartments. This reflects my commitment to growth and lifelong learning.

tiagocruzestrada@gmail.com