Senior Product Designer & Product Lead with 15+ years of experience in B2B2C, SaaS, and AI solutions for Fortune 500 companies. Expert in bridging silos across Product, Engineering & Design. Inspirational leader of 20+ cross-functional teams.

Experience

2024 – Present Senior Product Designer, Caesars Entertainment

  • Led Agile-driven onboarding UX strategy, optimizing sprint backlog priorities for registration/welcome flows, reducing abandonment by 11% through iterative usability testing.

2023 – 2024 Director Experience Design, Consultant, Kenvue (Johnson & Johnson)

  • Delivered global onboarding service blueprints via design thinking workshops, empathy mapping, and interviews with key stakeholders from HR, Marketing, and Technology.

  • Led UX team for R&D formula configurators and BI dashboards.

  • Scaled AI-powered coaching app (20k+ users) using continuous feedback loops and Lean UX principles.

2021 – 2022 Director Experience Design, Consultant, Nerdery

  • Led product design team for Google Next conferences onboarding.

  • Oversaw global B2B2C website for Millipore Sigma (Merck). Managed a product design team of eight through agile sprints, sketching sessions, prototyping, and testing innovative design solutions.

  • Drove a 10% revenue increase ($178M/year) via visual search optimization.

  • Directed service design mapping for United Healthcare’s new Onboarding app, integrating user story prioritization and sprint retrospectives.

2020 – 2021 Product Design Director, Consultant, EasyKnock

  • Launched PropTech solutions, including financial calculators and sales enablement app for associate and senior sales agents.

  • Conducted Gong software call analysis and usability testing to refine sales workflows.

2018 – 2020 Chief Customer Experience Officer, Atmosphere Proximity (Omnicom)

  • Led customer experience transformation for financial services and fintech clients.

  • Designed Citibank’s marketing web app, deployed across 740+ US branches.

  • Conducted UX research for WorldPay’s onboarding platform (30% engagement boost) and new global site.

  • Delivered Sales Enablement App for Axis Capital’s policy writing agents.

2012 – 2018 Product Design Director, Hook & Loop, Infor

  • Built and scaled UX teams and design systems, created cloud and on-prem enterprise software solutions using cutting-edge technologies.

  • Managed a 20+ person team across healthcare, hospitality, finance, and government, driving digital transformation for Fortune 500 clients (NYPD, Nutreco, DSW, Nordstrom, Hermès, Fairview Health, Care.com, Hertz, Lucid Motors, Aston Martin and Ferrari).

  • Successfully reduced call center resolution time by nearly 50% at American Express by launching the newly redesigned CX Sales Assistant app.

  • Co-created the Infor Soho Design System and BI data visualization standards.

  • Led UX/UI for the Coleman AI platform, integrating AI-driven visual dashboards to enhance data interpretation and drive actionable business insights.

  • Drove product discovery, ideation, and launch, leading cross-functional teams to reduce development time and maximize ROI, resulting in multi-million dollars increase in customer contracts.

2011 – 2012 Digital Design Director, Consultant, Polo Ralph Lauren

  • Provided e-commerce design and strategy for Ralph Lauren brands.

Education

  • Master of Fine Arts (MFA), University of Massachusetts, Amherst, MA

  • Bachelor of Fine Arts (BFA), University of Oporto, Oporto, Portugal

Skills

  • Design & Usability UX/UI (Figma, FigJam, Adobe Suite, Sketch, Miro, LucidChart, Zeplin, Typography, Illustration, Storyboarding, Photography)

  • Atlassian Suite (Jira, Confluence, Trello)

  • Strategy and Agile (Scrum, Kanban, Scrumban, Lean, and Waterfall)

  • Analytics (FullStory, Google Analytics, UserTesting, HotJar, Microsoft BI, Tableau, Qualtrics)

  • Code knowledge (PHP, C/C++, JS, HTML, CSS)

Languages

  • English, Portuguese, and Spanish (Native or bilingual proficiency)

  • French and Italian (Professional working proficiency)