Experience

2024 – Present Senior Product Designer, Caesars Entertainment - Consultant

• Led redesign of player onboarding and registration for millions of users.

• Simplified complex regulatory flows through testing and rapid iteration.

• Partnered with product, data, and engineering in Agile sprints to map user pain points and test solutions weekly.

• Built prototypes, ran usability tests, and used analytics to refine flows.

• Simplified compliance-heavy processes, reducing drop-off by 11%.

• Created a UX testing and documentation model now used by other teams.

2023 – 2024 Director Experience Design, Kenvue (Johnson & Johnson) - Consultant

• Led design of an AI-powered coaching app used by 20,000+ employees in its first quarter.

• Collaborated with distributed teams in HR, Marketing, and Tech through design sprints, empathy mapping, and rapid prototyping.

• Defined clear UX goals and success metrics for adoption and retention.

• Established cross-team design rituals—daily syncs, feedback loops, and visual QA—to keep design and dev aligned.

• Delivered MVP on time, improving engagement and communication across departments.

2021 – 2022 Director Experience Design, Nerdery - Consultant

• Led product design team for Google Next conferences onboarding.

• Oversaw global B2B2C website for Millipore Sigma (Merck). Managed a product design team of eight through agile sprints, sketching sessions, prototyping, and testing innovative design solutions.

• Led end-to-end design—from discovery and user story mapping to high-fidelity prototypes and usability tests.

• Partnered with PMs and engineers in two-week sprint cycles, ensuring designs were practical and scalable.

• Drove a 10% revenue increase ($178M/year) via visual search optimization.

• Directed service design mapping for United Healthcare’s new Onboarding app, integrating user story prioritization and sprint retrospectives.

2020 – 2021 Product Design Director, EasyKnock

• Led UX strategy and hands-on design for PropTech tools, including sales enablement and financial calculator apps.

• Worked closely with sales, product, and engineering teams to align design goals with business outcomes.

• Conducted user interviews, call analysis, and usability tests to uncover friction in sales workflows.

• Translated findings into wireframes, prototypes, and design specs to streamline user journeys.

• Defined design principles and sprint cadence to connect product strategy with user needs.

2018 – 2020 Chief Customer Experience Officer, Worldpay

• Led customer experience transformation for financial services and fintech clients.

• Designed Citibank’s marketing web app, deployed across 740+ US branches.

• Led end-to-end redesign of Worldpay’s onboarding platform for financial clients.

• Partnered with product, marketing, and engineering to simplify complex fintech workflows.

• Ran user research, journey mapping, and prototype testing to identify friction points.

• Translated technical and compliance-heavy requirements into a clear, intuitive flow.

• Delivered a design system to ensure consistency across products and teams.

• The redesign boosted engagement by 30% and became the model for future UX work.

• Delivered Sales Enablement App for Axis Capital’s policy writing agents.

2012 – 2018 Product Design Director, Infor

• Built and scaled UX teams and design systems, created cloud and on-prem enterprise software solutions using cutting-edge technologies.

• Managed a 20+ person team across healthcare, hospitality, finance, and government, driving digital transformation for Fortune 500 clients (NYPD, Nutreco, DSW, Nordstrom, Hermès, Fairview Health, Care.com, Hertz, Lucid Motors, Aston Martin and Ferrari).

• Successfully reduced call center resolution time by nearly 50% at American Express by launching the newly redesigned CX Sales Assistant app.

• Co-created the Infor Soho Design System and BI data visualization standards.

• Led UX/UI for the Coleman AI platform, integrating AI-driven visual dashboards to enhance data interpretation and drive actionable business insights.

• Drove product discovery, ideation, and launch, leading cross-functional teams to reduce development time and maximize ROI, resulting in multi-million dollars increase in customer contracts.

2011 – 2012 Digital Design Director, Consultant, Polo Ralph Lauren

• Provided e-commerce design and strategy for Ralph Lauren brands.

Education

• Master of Fine Arts (MFA), University of Massachusetts, Amherst, MA

• Bachelor of Fine Arts (BFA), University of Oporto, Oporto, Portugal

Skills

• Design & Usability UX/UI (Figma, FigJam, Adobe Suite, Sketch, Miro, LucidChart, Zeplin, Typography, Illustration, Storyboarding, Photography)

• Atlassian Suite (Jira, Confluence, Trello)

• Strategy and Agile (Scrum, Kanban, Scrumban, Lean, and Waterfall)

• Analytics (FullStory, Google Analytics, UserTesting, HotJar, Microsoft BI, Birst BI, Tableau, Qualtrics)

Awards

• The Webby Awards - DKNY website (2008)

• Plant Engineering, Product of the Year - Infor EAM Mobile for Fleet (2017)

Languages

• English, Portuguese, and Spanish (Native or bilingual proficiency)

• French and Italian (Professional working proficiency)