Product Design Director & Strategist with 15+ years of experience crafting B2C eCommerce, B2B Enterprise, and SaaS solutions for Fortune 500 companies. Expert at integrating UX research and CX data insights to showcase deep user empathy. Proven team leader proficient at bridging silos and fostering collaboration between product management, engineering, and design; and inspiring cross-functional teams (20+) to thrive in best-practice ecosystems

Experience

2023 – Present Director of Experience Design, Kenvue (Johnson & Johnson company)

Lead UX research, strategy, and execution for Kenvue's corporate brand design teams and external design agencies.
Collaborated with Kenvue global onboarding UX research teams. Conducted vital stakeholder interviews, empathy mapping sessions, service blueprint maps and design thinking workshops.
Spearheaded the development and redesign of Kenvue BI dashboards, Formula Configurator R&D Apps, and AI Chat GTP Coaching App, exploring innovative ways to enhance user interactions and experiences.

2021 – 2022 Director of Experience Design, Nerdery

Provided strategic direction and UX/UI guidance to the Google Next events Product Design team.
Oversaw the Product Design teams working on the global B2B2C website for Millipore Sigma, leading Agile sprint meetings, sketching ideation sessions, and contributing to innovative design solutions.
Collaborated on United Healthcare Onboarding UX Research initiatives, new Onboarding App interface, and Service Blueprint Map.

2020 – 2021 Product Design Director, EasyKnock

Responsible for developing new website UX/UI designs, Onboarding Apps, Sales Enablement Apps, and online Financial Calculators.
Defined a comprehensive product strategy CX roadmap for EasyKnock B2B and B2C markets in collaboration with their sales, marketing, and customer service teams.

2018 – 2020 Chief Customer Experience Officer, Atmosphere Proximity

Led UX research and CX strategy for clients such as Axis Capital, Citibank, Johnson & Johnson, and WorldPay (now FIS).
Served as the Principal UX Designer for Citibank's Marketing Enablement Web App.
Conducted UX research, selected key personas, and conducted interviews for Worldpay's new global website.

2013 – 2018 Digital Strategy & UX/UI Design Director, H&L Digital, Infor

Designed and directed workshops for C-Suite level clients at Infor's Innovation Center.

Spearheaded research and development (R&D) efforts for NYPD, FDNY, DSW, Nordstrom, Hermès, Nutreco, Fairview Health, Care.com, Hertz, Aston Martin, and Triumph.
Responsible for Infor's Service Design engagements and POS Sales Enablement App for Nutreco, Milgard, Hertz, Brooks Sports, and Steve Madden.
Strategic assignment of cross-functional Product Design Pods/teams to support Infor's Enterprise software vertical industry solutions in healthcare, finance, hospitality, and government.
Collaborated in developing the new Design System, Infor Soho, and created new Data Visualization and Design Guidelines for Infor BI dashboards.
Responsible for driving Design Thinking initiatives, leveraging rapid development concepts and prototyping techniques to successfully deliver market-ready GA (General Availability) products.

2012 Digital Design Director, G2 Worldwide

E-commerce consultant for covergirl.com. Cover Girl campaign concept design and channel launching/distribution.

2012 Digital Senior Art Director, Kenneth Cole Productions

Helped with conducting market research and analysis for new eCommerce platform provider for Keneth Cole Inc Brands. Responsible for the new ecom redesign, mobile UI & email campaigns templates for kennethcole.com.

2011 Digital Design Director, Polo Ralph Lauren

Consultant and global e-commerce Design for ralphlauren.com and mralphlauren.com.

2011 Digital Design Director, Playmatics

2011 Digital Design Director, Tribal DDB

Freelancer for Tribal DDB Worldwide. Helped with the launch & US web presence for the UK based Hiscox Insurance.

2011 Digital Design Director, Time Inc.

2005-2011 Digital Design Director, Liz Claiborne Inc. Partnered Brands

Responsible for all the Liz Claiborne Inc. E-commerce platforms. Partnered brands included: Liz Claiborne by Isaac Mizrahi, DKNYJeans (Webby Award 2008), DKNY Men’s, Kate Spade, Juicy Couture, Lucky Brand Jeans, Ellen Tracy, Dana Buchman, Monet, C&C California, Prana and Mexx.

Previously as a consultant, also provided Creative Direction for brands such as: Bloomingdale’s, Ermenegildo Zegna, Ann Taylor, Rampage, 2xist, Jacques Moret, Horny Toad Apparel, Swanson Vitamins, NSLIJ - Long Island Jewish Medical Center, Dow Jones Telerate, Xerox Business Services, Sharp Electronics, United Nations, Swiss Institute and the Belgian American Chamber of Commerce.

User Experience & Interaction Design, UX Research & Insights, Concept Development, Information Architecture, Agile Product Development, Product Roadmap Strategy, Design-led Transformation, Design Thinking, Service Design and Brand Development

Design & Usability UX/UI (Figma, Adobe Suite, Sketch, Miro, Mural, Proto, Principle, Typography, Illustration, Storyboarding, Photography)
Atlassian Suite (Jira, Confluence, Trello)
Strategy and Agile (Scrum, Kanban, Scrumban)
Analytics (FullStory, Google Analytics, Microsoft BI, Tableau, HotJar)
Google Suite (Analytics, Tags, SEO)
Microsoft Suite (Excel, Word, PowerPoint)